The purpose of this workshop is to provide
new conceptual tools and creative processes to the designer in order to add value to an object.
Beginning with the analysis of some references in art, product design and advertising, we will
focus on modifying a product, its use and function, communication and identity, to
understand, from a wider perspective, the role and value of the designer.
Each student will end the workshop with a finished product, an object that increases its value in
the market due to the creative process.
What is the value that we contribute on by thinking as a designer? Can we add value to an
existing product established in the market?
2016, Creative Marathon at Elisava, School of Design & Engineering.
Daniel Armengol Altayó, Carlos J. Navarro and Gastón Lisak
Special thanks to:
Raffaella Perrone, Workshops Curator, Albert Fuster Educational Head at ELISAVA. All the students & the Creative Marathon organizers.
2016, Creative Marathon at ELISAVA
2017, CIC Estudios Superiores